Gender Balance

poster campaign

The Task

Increase percentage of women in leadership positions to 30%

The Task

The Result

Concept and illustrations for the Lufthansa Cargo internal campaign »Gender Balance«. The target of Lufthansa Cargo is to reach a quota of 30 % of women in leadership positions until 2020. The posters serve as an indicator for the current gender structure and change with increasing percentages of women.

Concept
Fabia Matveev, Tobias Teickner

Illustration
Fabia Matveev

Research
Tobias Teickner

Client
Lufthansa Cargo AG

The Result

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